Sometimes Bigger IS Better: Hard hat tour of client’s new digs

Having been in business for over twenty-five years, we’ve not only grown, but we’ve also had the opportunity to celebrate the growth and milestones of some of our long-term clients. One such client (of twenty-plus years) is Ewing Automotive Group, and one such milestone is the building of their two new facilities for Mercedes-Benz of Plano and Ewing Buick GMC on the Tollway — both slated to open this fall. We were recently invited on a hard hat tour to see how the construction is coming along, and to say it is impressive is an understatement. 

In order to serve their clients better, both facilities will be more conveniently located, have more space and offer more customer amenities such as customer lounges and work areas, full-service coffee bars and even areas for kids — something anyone who has ever sat in a waiting room with children will certainly appreciate. And the Mercedes-Benz of Plano service area will have 100 service bays! (Yes, as in “one-zero-zero”.) To give you a little perspective on the expanse of the two new sites, the Ewing Buick GMC location alone will have 1,000 parking spaces and the star on the new Mercedes-Benz of Plano sign will be a whopping twelve feet in diameter. 

All of these changes are led by a service-oriented focus that has been the foundation of Ewing’s family-owned business for over 70 years. That same focus on their customer is one of the main reasons they are so successful, and why they need to make this move to their new location.

We’ll be helping them get the word out over the next few months via a new print campaign, direct mail, radio and digital efforts. Stay tuned for updates, some new work, and maybe a grand opening party pic or two.

— Team Banowetz

We’re on a Roll: Great New Work for CoreTech

Banowetz + Company just wrapped up a naming and branding project for a new Dallas-based business that specializes in the rebuilding and remanufacturing of cores used for aluminum machining. These six- to eight-foot-long rolls are used by other businesses in the production of aluminum sheeting. The excessive heating of these cores for this process requires that they frequently be replaced — however, rebuilding them is a much more cost effective option. Here enters our client and their expertise.  

They needed a name and tagline that would help identify just what type of work they do, and that would establish them as specialists in their industry. We presented numerous options, and the client selected the name “CoreTech Industries” with the positioning line “Precision. Performance.” Once we had that determined, we rolled out several different visual approaches to the logo. You can see the one they chose and some of the other options below, each with a little different spin on it.  

— Team Banowetz

A Blast from the Past: The Dunamoo Logo

It’s crazy, but it’s true:“Retro” no longer refers only to the look and feel of the 1950s, but instead can now be a flashback to the less-distant 1980s and ‘90s. (Does that make some of us old?) Well, if so, we haven’t lost our sauce, because we just completed a spot-on logo for Dunamoo clothing (pronounced doo-nah-moo), that takes all of its inspiration from late-eighties and early-nineties thrift store finds. 

With a name that means “to empower,” a young demographic of 16- to 26-years-old, and color schemes and patterns that could have walked right off the set of a Spike Lee film, the project opened the door to the exploration of fun color, bold textures and downright funky typography. A lot of good work came out of the creative process, and our client found a look that captures the essence of their brand — soon to be emblazoned on jerseys, hoodies and other clothing items. Take a look at some of the options and what was selected below. 

— Team Banowetz