Having been in business for over twenty-five years, we’ve not only grown, but we’ve also had the opportunity to celebrate the growth and milestones of some of our long-term clients. One such client (of twenty-plus years) is Ewing Automotive Group, and one such milestone is the building of their two new facilities for Mercedes-Benz of Plano and Ewing Buick GMC on the Tollway — both slated to open this fall. We were recently invited on a hard hat tour to see how the construction is coming along, and to say it is impressive is an understatement.
In order to serve their clients better, both facilities will be more conveniently located, have more space and offer more customer amenities such as customer lounges and work areas, full-service coffee bars and even areas for kids — something anyone who has ever sat in a waiting room with children will certainly appreciate. And the Mercedes-Benz of Plano service area will have 100 service bays! (Yes, as in “one-zero-zero”.) To give you a little perspective on the expanse of the two new sites, the Ewing Buick GMC location alone will have 1,000 parking spaces and the star on the new Mercedes-Benz of Plano sign will be a whopping twelve feet in diameter.
All of these changes are led by a service-oriented focus that has been the foundation of Ewing’s family-owned business for over 70 years. That same focus on their customer is one of the main reasons they are so successful, and why they need to make this move to their new location.
We’ll be helping them get the word out over the next few months via a new print campaign, direct mail, radio and digital efforts. Stay tuned for updates, some new work, and maybe a grand opening party pic or two.
— Team Banowetz