Constructing a Brand: New Work for BufordHawthorne Luxury Home Builder

Barry Buford, co-owner of BufordHawthorne, recently approached Banowetz + Company to give his luxury homebuilding company a new look that more accurately reflected the high-end quality of their work. After learning everything we could about the company and their culture, B+C created the positioning line “Homes Crafted for Life”, and a strong typographic mark with an architectural feel to resonate with both architectural firms and discerning homeowners alike. We then designed a new website featuring case studies and custom photography of their seasoned team of craftspersons. The new brand was expanded to a direct mail campaign and print ads which showcased their superior workmanship, precision and attention to detail. Take a look at some of the final pieces below.

— Team Banowetz

Focal Point: Maxine Helfman Featured by Communications Arts

Communication Arts magazine recently featured our talented friend and colleague, award-winning photographer Maxine Helfman. For over 15 years, Banowetz + Company has enlisted Max’s masterful eye and stylistic genius on projects ranging from jewelry to fashion, and have always enjoyed collaborating with her on the artful images she produces. We’re excited to see her recognized by one of the industry’s most renowned and respected publications. Read the CA feature here to learn more about Max’s inspiring story and what Leon Banowetz had to say about her. 

— Team Banowetz

Making an Impression: New B+Co Branding for Tyrrell Boruff

Check out Banowetz + Company’s latest branding project for Tyrrell Boruff, a family-owned asset management and operating company. A custom icon was created by merging the first letters of the company name, which is a combination of the wife’s maiden name and the husband’s family name. The use of lowercase typography gives the brand a friendly and approachable feel, while corporate blue tones add a level of professionalism. Collateral pieces were letterpress printed by Lilco, and edge painting ensures a great first impression.