Barry Buford, co-owner of BufordHawthorne, recently approached Banowetz + Company to give his luxury homebuilding company a new look that more accurately reflected the high-end quality of their work. After learning everything we could about the company and their culture, B+C created the positioning line “Homes Crafted for Life”, and a strong typographic mark with an architectural feel to resonate with both architectural firms and discerning homeowners alike. We then designed a new website featuring case studies and custom photography of their seasoned team of craftspersons. The new brand was expanded to a direct mail campaign and print ads which showcased their superior workmanship, precision and attention to detail. Take a look at some of the final pieces below.
— Team Banowetz