We’re Making Our Mark: B+Co in LogoLounge Book 9

For designers working on an identity for a client, the LogoLounge web site and reference books are some of the best resources available. The site features a collection of over 225,000 logos submitted by artists all over the globe, with the book series highlighting the logos deemed the best submissions since the last printing. Since 2006, LogoLounge has been identifying trends — as well as top design firms — in these collectible hardbacks. It’s exciting to once again have Banowetz logos showcased in the upcoming release of LogoLounge Book 9. Copies should hit the bookstores in late 2015, but in the meantime, here are our logos that will be included in the next edition. 

— Team Banowetz

New Work: Spot-on design for precision machine shop

The Banowetz team just completed a fun naming, identity and merchandising project for a CNC (computer numeric control) machine shop specializing in custom-cut metal and plastic parts. The owners of the company (formerly called Precision Dynamic) came to us wanting to update their brand. With accuracy that’s within ten one-thousandths of an inch, they are not your average operation. They’re also fast and reasonably priced for the exceptional quality of their product. In an industry where speed usually outweighs quality and vice versa, they wanted to establish themselves as being a cut above the competition.

Our first task was to come up with a new name and positioning line that more accurately described the company and the service they provide. We presented numerous options, with the client landing on “TrueAxis. Maximum Momentum / Absolute Accuracy.” We designed nine logo options, followed by some color exploration. Once the design and color palette were finalized, we went on to create a stationery system, as well as hats and shirts for the staff. Here’s a look at some of the finished pieces. We think the logo has a nice bold, graphic look that makes a strong impression — and a great deboss. 

— Team Banowetz

Yum! Delicious New Work: Stocks & Bondy

Two of the greatest things about being in the design and advertising business are the varied types of projects we get to work on and all the people we get to know. Years ago, we worked with Chef Joanne Bondy when she was cooking up scrumptious dishes at the beloved Dallas restaurant Ciudad. So when she contacted us about her new venture, Stocks & Bondy, we were chomping at the bit to get involved.

Slated to open at the Dallas Farmers’ Market in Spring 2015, Stocks & Bondy promises to be the new BFF for home cooks and local chefs alike. By providing traditional and modern stocks and sauces made with only the best all-natural sustainable ingredients, Chef Bondy will provide her customers with a head start in the kitchen. Her product line will include regional flavors from multiple cultures, and will be available for retail and wholesale use. Part of our challenge was to help clarify her services with an informational, but clever, positioning line and to help create a unique and memorable brand. 

Here are some of the options presented and the finished product. We think it turned out quite tastefully. Take a look — and be sure to keep an eye out for this soon-to-be staple for all the Dallas foodies out there. 

— Team Banowetz