Celebration! White Rock: Celebrating a Project Well-Done

June 24, 2014 Kris Murphy

Some of you may have seen our recent blog about working on the logo for Celebration! White Rock — a new annual festival organized by the White Rock Lake Conservancy benefiting Dallas’ beloved lake. In addition to the logo, we ended up creating a multitude of pieces: T-shirts, banners, flyers, web graphics and a really fabulous poster, to name a few.

We’re excited to report that the inaugural event on April 10 was a great success, with more than 400 runners participating in the 5K and 10K runs. And the post-race festival had great participation as well, from local sponsors and volunteers who served up fabulous food and drinks for the runners and other attendees. Live music from Good Times Van made the evening complete. The best part? Thousands of dollars were raised to help fund restoration projects such as the Stone Tables and Pavilion to keep our lake in great shape. If you didn’t make it out this year, you can count on another opportunity in 2015. We hope to see you there!

— Kris Murphy, Senior Designer

The brushed aluminum event poster presented to event co-chair Mike Androvett.

Raising the Bar: Bar 54 Logo and Menu

June 3, 2014 Wes Phelan

Banowetz + Company has enjoyed the opportunity to work on various projects with Hyatt Hotels and Resorts. Recently, we were tasked with naming, branding and creating the menu for the Hyatt Times Square rooftop lounge. Given the vast number of restaurants, bars and lounges in the city, it was a challenge finding a name that was unique and still related to the property. Located on the 54th floor of the Hyatt Time Squares and the highest rooftop lounge in the city, the venue offers spectacular views that stretch across Manhattan from the Hudson River to the East River. Capitalizing on its lofty location, we landed on the name Bar 54.

We presented a wide variety of logo designs — each of which was simple, clean and modern to complement the design of the space. The chosen logo incorporates tall, condensed type that mimics the skyward architecture of the hotel. When it came to the menu, we also used a vertical, slender format. And because the list of drink offerings was quite extensive, we sprinkled alcohol-related quotes by famous individuals throughout the layout in an effort to break up the content and engage the reader. The client and our team were quite happy with the outcome.

Image courtesy of Navid Baraty — Image courtesy of Navid Baraty

So, next time you are in NYC looking for a spectacular place to grab a drink, take the elevator at the Hyatt Times Square way up to the 54th floor. You won’t be let down.

— Team Banowetz

DSVC Show-Offs: Entries Accepted

May 13, 2014 Wes Phelan

June 7th, will be the yearly award show for the Dallas Society of Visual Communications, one of the largest independent clubs for creative professionals including designers, art directors, copywriters and photographers. It’s always a great opportunity to see what other regional design studios are producing, and to showcase our work. Firms enter work into the show hoping to receive accolades on the night of the event.

This year, two of our recent projects were accepted. The first is a series of pieces for Hilton Dallas / Park Cities to drive more traffic to its recently renovated restaurant, Grain. The layouts pick up on the flavor of the decorative logo and the elaborate chalkboard signage featured on premises. Copy on check-in materials and in-room collateral was crafted to entice hotel guests to dine downstairs versus leaving the hotel, especially during lunch. And clever direct mail pieces invite area neighbors to check out the fare, as well.

The second entry selected is a collection of info graphics created for our client Allie Beth Allman & Associates, the largest single-office residential real estate firm in Dallas. The graphics utilize a simple color scheme and smart illustrations to present basic information in a visually interesting way.

We’re proud of these pieces so wish us luck, and we’ll keep you “posted” on the results of the show.

— Kris Murphy, Senior Designer