Banowetz + Company has enjoyed the opportunity to work on various projects with Hyatt Hotels and Resorts. Recently, we were tasked with naming, branding and creating the menu for the Hyatt Times Square rooftop lounge. Given the vast number of restaurants, bars and lounges in the city, it was a challenge finding a name that was unique and still related to the property. Located on the 54th floor of the Hyatt Time Squares and the highest rooftop lounge in the city, the venue offers spectacular views that stretch across Manhattan from the Hudson River to the East River. Capitalizing on its lofty location, we landed on the name Bar 54.
We presented a wide variety of logo designs — each of which was simple, clean and modern to complement the design of the space. The chosen logo incorporates tall, condensed type that mimics the skyward architecture of the hotel. When it came to the menu, we also used a vertical, slender format. And because the list of drink offerings was quite extensive, we sprinkled alcohol-related quotes by famous individuals throughout the layout in an effort to break up the content and engage the reader. The client and our team were quite happy with the outcome.
So, next time you are in NYC looking for a spectacular place to grab a drink, take the elevator at the Hyatt Times Square way up to the 54th floor. You won’t be let down.
— Team Banowetz