Constructing a Brand: New Work for BufordHawthorne Luxury Home Builder

Barry Buford, co-owner of BufordHawthorne, recently approached Banowetz + Company to give his luxury homebuilding company a new look that more accurately reflected the high-end quality of their work. After learning everything we could about the company and their culture, B+C created the positioning line “Homes Crafted for Life”, and a strong typographic mark with an architectural feel to resonate with both architectural firms and discerning homeowners alike. We then designed a new website featuring case studies and custom photography of their seasoned team of craftspersons. The new brand was expanded to a direct mail campaign and print ads which showcased their superior workmanship, precision and attention to detail. Take a look at some of the final pieces below.

— Team Banowetz

Making an Impression: New B+Co Branding for Tyrrell Boruff

Check out Banowetz + Company’s latest branding project for Tyrrell Boruff, a family-owned asset management and operating company. A custom icon was created by merging the first letters of the company name, which is a combination of the wife’s maiden name and the husband’s family name. The use of lowercase typography gives the brand a friendly and approachable feel, while corporate blue tones add a level of professionalism. Collateral pieces were letterpress printed by Lilco, and edge painting ensures a great first impression.

A New Dallas Destination: Banowetz Helps Put CHIJMES on the Map

Banowetz + Company recently helped the owners of a new boutique hotel and event space navigate their way through the process of creating a look and feel for their brand. A revitalized 1940s chapel in the eclectic Bishop Arts District of Oak Cliff in Dallas with interiors inspired by the world-travelings of the creators, CHIJMES is a destination in and of itself. Twelve themed rooms take guests on an immersive journey around the globe, and the one-of-a-kind chapel, meeting spaces and outdoor areas are ideal for unique weddings and special occasions. B+C collaborated closely with the owners to develop a logo, tagline, collateral and website that capture the spirit of wanderlust and discovery they hoped to convey. The final design and simple messaging are a sophisticated, understated complement to this beautiful venue.

— Team Banowetz