Detwiler+Wood: Positive Outcomes of New Branding Project

The Banowetz Team recently had the exciting opportunity to work with Dallas real estate experts Detwiler+Wood on their new branding and advertising efforts. This firm is actually the result of a long-standing professional collaboration between Amy Detwiler and Michelle Wood, who were the top-producing team at Briggs Freeman Sotheby’s International Realty last year. Amy and Michelle were looking to officially brand their partnership and mark this significant milestone with a multi-faceted marketing effort. Banowetz + Company created their new logo and an attention-getting direct mail, digital and print ad campaign to announce the new brand and communicate all the pluses of working with this real estate powerhouse.

— Team Banowetz

Lines Leading Home: Branding Latitude at Presidio

Our client, the NRP Group, is busy as ever, creating beautiful new properties in growing cities throughout the country. Recently, Banowetz + Company named and branded NRP's newest offering, a luxury apartment community in a mixed-use development located in Cedar Park, Texas, on the north side of Austin. Taking inspiration from the structure's modern facade and strong linear features, we landed on the name "Latitude." Complementing the linear theme, we designed a logotype that was strong, yet understated. Brand colors, colored paper and metallic inks were chosen to reflect the contrasting neutrals of the property, bringing a natural quality and earthy tones into the collateral. The end result was a clean aesthetic that added sophistication to an already stunning community.

— Team Banowetz

Fin Ewing Rocks The Rustic

Recently, our good friend and client, Fin Ewing, threw a party at The Rustic in Dallas, and performed his first concert with his band Fin Ewing and the Wrong Direction. Alongside him were special guests Larry Gatlin, Ricky Cavender and Ronny Duwe. We had the pleasure of developing the branding and promotional materials for the event. The culmination of these efforts was an audience of over 1,900 attendees, and a venue full of dancing and good times. Here's a look at some of the pieces we created for the show and photos of the evening.

— Team Banowetz