Our client, the NRP Group, is busy as ever, creating beautiful new properties in growing cities throughout the country. Recently, Banowetz + Company named and branded NRP's newest offering, a luxury apartment community in a mixed-use development located in Cedar Park, Texas, on the north side of Austin. Taking inspiration from the structure's modern facade and strong linear features, we landed on the name "Latitude." Complementing the linear theme, we designed a logotype that was strong, yet understated. Brand colors, colored paper and metallic inks were chosen to reflect the contrasting neutrals of the property, bringing a natural quality and earthy tones into the collateral. The end result was a clean aesthetic that added sophistication to an already stunning community.

— Team Banowetz