Hot Property: The Ellis Now Leasing

A new resort-style apartment community located in a highly desirable area in Carrollton, Texas, was the subject of a recent branding project at Banowetz + Company. Our challenge was to capture the essence of the Craftsman-style architecture and the modern, yet warm, concept of the property being built by our client, NRP Group. The residences were designed for younger professionals who value a work / life balance and appreciate hand-crafted quality over mass production.

After some hearty research, we proposed names that gave a nod to the architectural style and the Craftsman movement, yet still felt current and contemporary. Once the name “The Ellis” was chosen, we developed a logo, stationery system, a design elements library and one-sheets that we feel beautifully communicate the vibe of the development. You can check out the branding at their new site: LiveTheEllis.com. 

— Team Banowetz

Bright Ideas: Lightovation Dallas International Lighting Show 2016

Recently, Banowetz + Company was asked by the Dallas Market Center to develop a logo and advertising campaign for Lightovation, formerly know as the Dallas International Lighting Market, which is the largest lighting market in the U.S. Although DMC had already landed on the name, they needed help establishing a look and feel for the new brand.

Twice a year, this market draws buyers from coast to coast to view a comprehensive collection of residential and commercial lighting over an illuminating four-day weekend. Lightovation also takes over the downtown Sheraton, with thousands of lighting specialists pouring into the city to see the latest, greatest — and brightest — ideas in the industry. It was exciting to see our new brand lighting the way to all of the festivities both at the hotel (where market-goers enjoyed an after-hours “after dark” party) and throughout the Dallas Market Center. 

— Team Banowetz

In the Know: NorthParkNOW Gift Guide

If you’re in need of great gift ideas, we’ve got them. We’ve just completed the second issue of NorthParkNOW — your new fashion authority on trends each season. With our client being the go-to place for shopping in the Dallas / Fort Worth area, where better than NorthPark Center to get guidance on great gift ideas for everyone on your list? With items ranging from stylish must-haves to luxury indulgences, NorthParkNOW will make you everyone’s favorite Santa. And you’ll also find the hottest looks to ensure you look fashionably fabulous for all your merrymaking events.

The holiday issue of NorthParkNOW was not only mailed to 50,000 homes and supported by a robust digital campaign, but shoppers have also been snatching the free tabloid-style publication off the stands at NorthPark Center almost faster than they can be replenished. Be sure to pick up your copy.

Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Veda, Kim Dawson Agency
Male Model: Camden Robinson, Kim Dawson Agency
Child Model: Audrey McKee, Kim Dawson Agency
Wardrobe: Victoria Snee, Isabel O’Neill, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz