In the Know: NorthParkNOW Gift Guide

If you’re in need of great gift ideas, we’ve got them. We’ve just completed the second issue of NorthParkNOW — your new fashion authority on trends each season. With our client being the go-to place for shopping in the Dallas / Fort Worth area, where better than NorthPark Center to get guidance on great gift ideas for everyone on your list? With items ranging from stylish must-haves to luxury indulgences, NorthParkNOW will make you everyone’s favorite Santa. And you’ll also find the hottest looks to ensure you look fashionably fabulous for all your merrymaking events.

The holiday issue of NorthParkNOW was not only mailed to 50,000 homes and supported by a robust digital campaign, but shoppers have also been snatching the free tabloid-style publication off the stands at NorthPark Center almost faster than they can be replenished. Be sure to pick up your copy.

Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Veda, Kim Dawson Agency
Male Model: Camden Robinson, Kim Dawson Agency
Child Model: Audrey McKee, Kim Dawson Agency
Wardrobe: Victoria Snee, Isabel O’Neill, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz

Yum! Delicious New Work: Stocks & Bondy

Two of the greatest things about being in the design and advertising business are the varied types of projects we get to work on and all the people we get to know. Years ago, we worked with Chef Joanne Bondy when she was cooking up scrumptious dishes at the beloved Dallas restaurant Ciudad. So when she contacted us about her new venture, Stocks & Bondy, we were chomping at the bit to get involved.

Slated to open at the Dallas Farmers’ Market in Spring 2015, Stocks & Bondy promises to be the new BFF for home cooks and local chefs alike. By providing traditional and modern stocks and sauces made with only the best all-natural sustainable ingredients, Chef Bondy will provide her customers with a head start in the kitchen. Her product line will include regional flavors from multiple cultures, and will be available for retail and wholesale use. Part of our challenge was to help clarify her services with an informational, but clever, positioning line and to help create a unique and memorable brand. 

Here are some of the options presented and the finished product. We think it turned out quite tastefully. Take a look — and be sure to keep an eye out for this soon-to-be staple for all the Dallas foodies out there. 

— Team Banowetz

Candid Camper Logo: A snapshot of recent work

Over the last several months, we’ve had a great time working with the talented guys over at Stash Design. (You may recall our blog about them last year.) They are responsible for the design of several Dallas hot spots such as Oddfellows, Bar Belmont and Chicken Scratch, and if you’ve visited any of these establishments, you’ve seen the results of their creativity in the interior design and finish out. Well, being the innovators they are, they came to us with a unique naming and branding project for a mobile photobooth, which they created using a re-purposed mid-century camper. Uh, fun! Not only is the photobooth itself incredible — the exterior is completely covered in patina-ed copper and the interior in reclaimed wood — but we love the concept as well. It will get great exposure being parked at special events, weddings, parties and happenings around town. 

The client chose our proposed name, “Candid Camper”, which we think is perfect given the playful nature of the filmstrip-style photos and the fact that it is, well, a camper. We also just finalized the branding — take a peek at the options we proposed and the selected winner below. It was a fun project to work on, given the myriad of themes to draw upon for inspiration, and we’re very happy with the end result. Watch for the Candid Camper around town. And if you get the chance, climb in and say “cheese”. 

— Team Banowetz

P.S. If you’re interested in having Candid Camper at your next event, call Meghan Buckner at Stash Design at 214.764.1828 or email her at meghan@stashdesign.co.