Last year, Banowetz + Company had the opportunity to work on the positioning, branding and collateral for Stocks & Bondy, a project of chef Joanne Bondy, which recently opened and trades in the kinds of stocks you use for cooking. Stocks & Bondy is a one-of-a-kind offering for Dallas: a restaurant and storefront located in the Dallas Farmer’s Market Shed 2, specializing in freshly prepared stocks, soups and sauces. The new space reflects the hand-crafted, authentic quality of the food, which is prepared using locally sourced, all-natural ingredients. Chef Bondy hopes to replace the low-quality bouillons, boxed broths, and bases filled with salt and preservatives in kitchens all across DFW with her fresher alternatives which not only taste better, but are better for you.

In addition to the items mentioned above, Stocks & Bondy will also offer pulled pork and chicken, sandwiches, chili and a thoughtfully chosen selection of wines. A quick stop by their new space can have you well on your way to creating a delicious meal at home, or you can dine in, choosing from the “du jour” items. The space is also equipped with a drop-down table suspended from the kitchen ceiling where Chef Bondy will host classes and family-style meals. We encourage you to stop by the space and visit the website to see what’s cooking — you’ll be glad you did.

— Team Banowetz

Two of the greatest things about being in the design and advertising business are the varied types of projects we get to work on and all the people we get to know. Years ago, we worked with Chef Joanne Bondy when she was cooking up scrumptious dishes at the beloved Dallas restaurant Ciudad. So when she contacted us about her new venture, Stocks & Bondy, we were chomping at the bit to get involved.

Slated to open at the Dallas Farmers’ Market in Spring 2015, Stocks & Bondy promises to be the new BFF for home cooks and local chefs alike. By providing traditional and modern stocks and sauces made with only the best all-natural sustainable ingredients, Chef Bondy will provide her customers with a head start in the kitchen. Her product line will include regional flavors from multiple cultures, and will be available for retail and wholesale use. Part of our challenge was to help clarify her services with an informational, but clever, positioning line and to help create a unique and memorable brand.

Here are some of the options presented and the finished product. We think it turned out quite tastefully. Take a look — and be sure to keep an eye out for this soon-to-be staple for all the Dallas foodies out there.

— Team Banowetz