All Aboard, The Baldwin! New Work for The NRP Group

Banowetz + Company, Inc. recently completed a branding package for The NRP Group’s latest residential development, The Baldwin. Situated near the historic St. Paul Square and Sunset Station in San Antonio, Texas, the property brings together features of the building’s original brick façade, industrial loft-style spaces, and the spirit of the neighboring railroad junction. Inspired by these elements, we designed a logo system that is strong, modern, and rooted in railcar heritage, with wide sans-serif typography and stamp-like secondary marks. The business collateral incorporates black and white paper stocks, metallic inks, and duotone train and railroad imagery. These components come together to accentuate the history of the area and embrace the contemporary vision of the property. 

— Team Banowetz

Lines Leading Home: Branding Latitude at Presidio

Our client, the NRP Group, is busy as ever, creating beautiful new properties in growing cities throughout the country. Recently, Banowetz + Company named and branded NRP's newest offering, a luxury apartment community in a mixed-use development located in Cedar Park, Texas, on the north side of Austin. Taking inspiration from the structure's modern facade and strong linear features, we landed on the name "Latitude." Complementing the linear theme, we designed a logotype that was strong, yet understated. Brand colors, colored paper and metallic inks were chosen to reflect the contrasting neutrals of the property, bringing a natural quality and earthy tones into the collateral. The end result was a clean aesthetic that added sophistication to an already stunning community.

— Team Banowetz

Well-Crafted: The Ellis is Officially Open

A recently completed luxury multi-tenant community located in Carrollton, Texas, was the subject of a Banowetz + Company naming and identity project earlier this year. We worked together with our client, the NRP Group, to capture the essence of the Craftsman-style architecture and the modern, yet warm, vision for the property. Our original branding project write-up can be found HERE.

Now that the actual build is finished, The Ellis is officially open. Check out the vibe of this great community and see how the identity we created adds to its unique visual language.