The Banowetz team recently completed an ad campaign for Lightovation, Dallas Market Center’s international lighting event. Twice a year, thousands of experts and retailers gather at Lightovation to explore the latest and greatest innovations and technology in commercial and residential lighting. DMC tasked us with creating a series of ads to publicize the market, increase interest and highlight the opportunity for market-goers to connect with other industry professionals. With beautifully illuminated photography by Justin Clemons, dynamic typography and clever messaging, the campaign has an innovative look that’s sure to spotlight the upcoming event.
— Team Banowetz