On the Map: Banowetz Rebrands T45

Banowetz + Company recently completed a brand overhaul for T45, a bar-forward restaurant located at Hyatt Centric Times Square in the heart of New York City. Previously branded as a Midtown diner, the creative team at Banowetz worked with the staff at Hyatt to position T45 as a neighborhood gathering place, where all are welcome and where one can discover what's happening in the city. The new branding combines wayfinding elements with understated typography to create a clean, timeless look that is inclusive of locals and travelers alike. T45 is a spirited culinary adventure we hope you can experience the next time you're in the city.

— Team Banowetz

Raising the Bar: Bar 54 Logo and Menu

Banowetz + Company has enjoyed the opportunity to work on various projects with Hyatt Hotels and Resorts. Recently, we were tasked with naming, branding and creating the menu for the Hyatt Times Square rooftop lounge. Given the vast number of restaurants, bars and lounges in the city, it was a challenge finding a name that was unique and still related to the property. Located on the 54th floor of the Hyatt Time Squares and the highest rooftop lounge in the city, the venue offers spectacular views that stretch across Manhattan from the Hudson River to the East River. Capitalizing on its lofty location, we landed on the name Bar 54. 

We presented a wide variety of logo designs — each of which was simple, clean and modern to complement the design of the space. The chosen logo incorporates tall, condensed type that mimics the skyward architecture of the hotel. When it came to the menu, we also used a vertical, slender format. And because the list of drink offerings was quite extensive, we sprinkled alcohol-related quotes by famous individuals throughout the layout in an effort to break up the content and engage the reader. The client and our team were quite happy with the outcome.

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Image courtesy of Navid Baraty

Image courtesy of Navid Baraty

Image courtesy of Navid Baraty

Image courtesy of Navid Baraty

So, next time you are in NYC looking for a spectacular place to grab a drink, take the elevator at the Hyatt Times Square way up to the 54th floor. You won’t be let down.

— Team Banowetz

Feast your eyes: new restaurant work complete

Having just finished a complete renovation and re-branding of their restaurant, Grain, Hilton Dallas / Park Cities contacted Banowetz + Company to help spice up business.

Since Hilton was no longer offering their popular lunch buffet, hotel guests as well as residential neighbors needed to be informed of the new menu offerings and the improved quality of food, as well as being assured that Grain was still the best place to lunch in the area. Banowetz + Company created beautifully designed in-room collateral and direct mail pieces with clever messaging to get the word out and get the diners in.

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