Brilliant Work: B + C Campaign for Lightovation

The Banowetz team recently completed an ad campaign for Lightovation, Dallas Market Center’s international lighting event. Twice a year, thousands of experts and retailers gather at Lightovation to explore the latest and greatest innovations and technology in commercial and residential lighting. DMC tasked us with creating a series of ads to publicize the market, increase interest and highlight the opportunity for market-goers to connect with other industry professionals. With beautifully illuminated photography by Justin Clemons, dynamic typography and clever messaging, the campaign has an innovative look that’s sure to spotlight the upcoming event.

— Team Banowetz

Feelin’ the Love: New Work for Ewing Subaru of Plano

Banowetz + Company has been working with Ewing Automotive for over two decades, so we were excited to learn they would be adding Subaru to their family of dealerships — and we’d have the chance to help spread the word. Our task was to announce the addition of the Subaru dealership to the Ewing lineup while incorporating the familiar tone of the brand’s national voice. Capitalizing on the outdoorsy feel-good vibe of Subaru, we cleverly incorporated flannel, leaves and other natural backgrounds into upbeat headlines. The result is a friendly ad campaign and outdoor boards inviting DFW residents to discover Ewing Subaru of Plano. Watch for them around town and check them out below. 

— Team Banowetz

Constructing a Brand: New Work for BufordHawthorne Luxury Home Builder

Barry Buford, co-owner of BufordHawthorne, recently approached Banowetz + Company to give his luxury homebuilding company a new look that more accurately reflected the high-end quality of their work. After learning everything we could about the company and their culture, B+C created the positioning line “Homes Crafted for Life”, and a strong typographic mark with an architectural feel to resonate with both architectural firms and discerning homeowners alike. We then designed a new website featuring case studies and custom photography of their seasoned team of craftspersons. The new brand was expanded to a direct mail campaign and print ads which showcased their superior workmanship, precision and attention to detail. Take a look at some of the final pieces below.

— Team Banowetz