If you’re a foodie, you’ll especially appreciate our latest creative endeavor at B+C, where we helped name, brand and package a new line of gourmet soy sauces. After some enlightening taste tests and initial meetings with the creators of these tasty concoctions, we put down our chopsticks and got to work. The client chose “Ink Soy Sauce” as the product name, and after establishing the logo, we created messaging and graphics as bold as the sauce itself, for use on the packaging, stationery and website. Lastly, a promotional kit was needed for presenting the new product line to retailers. The combination of bamboo and metal gave the finished cases an impressive and unique culinary feel. We’re excited to say that Ink Soy Sauce has already made its debut on the shelves in grocery stores throughout Los Angeles, and the line was recently rolled out at Walmart. Make sure to grab yourself a bottle, or two at inksoysauce.com, because Ink is shaking things up from coast to coast.
— Team Banowetz