It’s amazing the vast range of industries we come into contact with at Banowetz + Company, largely due to the exceptional number of logo projects we produce. When we’re working on a branding piece — whether it’s for a restaurant, a product or an industrial service — we try to immerse ourselves in as much information as we can get our hands on. We then try to encapsulate that into one succinct message in the form of a logo and tagline. This particular project gave us the chance to learn all about the ins and outs of railcar cleaning. And not just any type of cleaning for any type of railcar. We’re talking just a fraction of all the cars out there, the ones that have been used to transport the most hazardous of materials.
Akrìveia, taken from the Greek word for “precision,” is a new company specializing in the very precise (and very dangerous) process of removing hazardous chemicals from the inside of railcars. This not only requires a unique set of skills and chemical expertise, but it’s also a service that many other companies shy away from due to its risky nature. After we presented several tagline options to our client, “precision is our passion” was chosen and we began exploring logo designs that would resonate with the audience within this industry, looking for the perfect balance of “technical” and “corporate.” Below is the final logo, inspired by hazardous materials placards which appear on railcars. We think it’s strong, masculine and, most importantly, precise.
— Team Banowetz