Banowetz + Company recently completed shooting the spring campaign for NorthPark Center, which showcases fashion’s top designers set against masterpieces at the world-renowned Kimbell Art Museum in Fort Worth. The fashions were shot in the stunning Louis Khan Building and the new Renzo Piano Pavilion, chosen to underscore the shopping center’s tagline “The Art of Shopping” and, because like NorthPark, the Kimbell is known for its commitment to making world-class art accessible to all.
Leon Banowetz and Sarah Terrell worked with a very talented team of New York and Dallas creatives and the lovely model Kate Bogucharskaia over the two-day shoot. New designs from Roberto Cavalli, Versace, CH Carolina Herrera, Gucci, Valentino and other top fashion houses were thoughtfully paired with pieces from the Kimbell’s permanent collection. The resulting images are a beautiful fusion of art and fashion, old and new — where color, texture and form come together to create something entirely fresh.
Over the next few weeks, the new campaign will be featured in a multi-page section in W and ads in PaperCity, FD, Modern Luxury, Indulge and Patron, as well as in a perfect-bound brochure which will be direct mailed. In the meantime, enjoy a few of our favorite shots and a short trip to the Kimbell via a video documentation of what went on behind the scenes.
Location: The Kimbell Art Museum
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Model: Kate Bogucharskaia
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Associate Creative Director: Sarah Terrell, Banowetz + Company, Inc.
— Team Banowetz