One of our long-time clients, Frenkel & Frenkel Attorneys and Counselors, recently approached us about doing a brand redesign for them. The project was a fun undertaking because while the guys over there are extremely professional and buttoned up, they’re also just really nice guys — real people — who didn’t want a law firm logo that looks like every other law firm. As personal injury lawyers, they also wanted to convey a sense of advocacy and safety to their clients, as well as strength. With that, they left it to us to explore what that might look like as a monogram, icon or type treatment.
After some experimentation with colors and various graphic treatments, our clients chose a modern interpretation of a monogram and shield for their new look. After selecting some not-so-typical layouts for their stationery system (which of course we love because it will help them stand out from their competition!), they also had us lay out some fun items to promote their new look to clients, friends and family.
Check out the images below to see the results of the redesign. We also expanded the new look to include their social media accounts: Facebook, Twitter and YouTube. Next on the docket is a redesign of their web site, so stay tuned for more. And if you ever need this type of legal assistance, take it from us: these guys will take great care of you — and you might just get a cool coffee mug, too.
— Team Banowetz