Luxury Case Studies
NorthPark Center Golden Anniversary
In the fall of 2015, Dallas icon NorthPark Center celebrated its 50th anniversary. To help NorthPark capitalize on this historic milestone and promote the celebration, we created special advertising, invitations, in-center signage, commemorative items and print collateral. When the confetti settled, our work was recognized with several industry awards.
NorthPark Center is one of the top-grossing shopping centers in the U.S., boasting a world-class art collection, award-winning architecture and landscaping, and an exceptional selection of luxury retailers. Our objective to position NorthPark Center as the leader in luxury and trendsetting retailers has been achieved through ads and collateral featuring sophisticated, high-fashion photography and, as the images speak for themselves, minimal messaging.
Eiseman is a well-respected fine jeweler located in NorthPark Center with a 50-year history of exceptional, personal service. In designing Eiseman’s collateral and advertising, we’ve communicated “high-end” and “luxury” without breaking the bank with high-end and luxurious production costs.
Dallas’ Stanley Korshak is a specialty emporium that caters to affluent clientele with lavish, high-quality merchandise and personal service. Clean layouts and beautiful photography were used to speak to this savvy, discriminating audience.