Hot Corn Dog and Cold Beer: Banowetz Fair Day fun

Each year at about this time, Banowetz + Company Production Manager Dawn Grimes can be heard roaming throughout the office with her not-so-subtle rallying cry “Corn-Eee-Dawg!” It’s our tip-off that it’s Texas State Fair time (as if we could miss it, being across the street from the fairgrounds) and that the legendary Banowetz Fair Day is soon approaching.

This year, with our staff bigger than ever, we had several rookies who had not yet done the fair “Banowetz-style” and had to be introduced to the rituals of this special event. First stop, Fletcher’s Corny Dogs (hence Dawn’s battle cry); next stop, four-coupon beer (or at least that’s what it was 15 years ago, and we’re still calling it that even though it’s now eight-coupon beer). After that, we eat a smorgasbord of fried items. From there, it’s a toss-up, with a combination of rides, attractions and sampling food finalists’ concoctions, accompanied by general goofiness and tomfoolery. 

We’d like to say “what happens with Big Tex stays with Big Tex...” but we’ve got photos! Enjoy!

— Team Banowetz

Behind-the-scenes: NorthPark fall photo shoot

You may have read our recent blog about the completion of the photoshoot for the new NorthPark Center fall campaign, which will feature fantastic new designer looks for fall. Shot at the Crystal Bridges Museum of American Art in Bentonville, Arkansas, the campaign will be rolling out in national and local pubs in the next week. In the meantime, we thought it would be fun to share a behind-the-scenes video taken on the set, giving you an up close and personal sneak peek at what’s to come. Enjoy.

(To read the previous blog with more about the NorthPark fall campaign concept and location, click here.)

Behind-the-scenes Video: Eric Ogden
Location: Crystal Bridges Museum of American Art, Bentonville, AR
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Zhenya Katava
Male Model: Daniel de Wolf
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz

Excellence Never Gets Old: NorthPark turns 50!

NorthPark Center is an icon of excellence. Its exceptional collection of stores, award-winning architecture, world-class art collection and spectacular landscaping currently draw over 26 million visitors a year. And at a time when other shopping centers are struggling, NorthPark is more spectacular than ever, celebrating its 50th anniversary this week. Excellence has been at the center of everything that NorthPark has done for five decades, and this week’s celebration of this historic milestone is no exception.

On Wednesday, August 19, in recognition of its 50th anniversary and its continuing support of the community, NorthPark Center kicked off “NorthPark50: Fifty Years of Giving,” an initiative benefiting 50 non-profit organizations over 50 days. 

Then on Saturday, August 22, the public is invited to join the festivities at the Fifty Years of Excellence birthday bash — a one-day celebration featuring shopping, fashion, art, music, and throw-back surprises. This will be followed by other special anniversary events continuing well into 2016.

Banowetz + Company has been busy over the past several months working on branding, in-center graphics, promotional items and collateral for the anniversary celebration, some of which are shown below.

Visit NorthParkCenter.com for a full list of anniversary events and activities.

— Team Banowetz