That’s a wrap. After weeks of meticulous preparation, the photo shoot for NorthPark’s fall campaign is finally complete.

After three years of running the current campaign, it was time for a fresh look. We wanted a more structural, serious and museum-like feel I like to call “meticulous simplicity.” Typically, this shoot consists of a half-day model fitting and a full day of shooting one model. This time we were working to squeeze in two models in two days — including the model fitting and additional shots of hard goods and jewelry. Needless to say, it was fast and furious.

Also, there’s a ton of organization involved in putting together a shoot like this and it can be a bit nerve-racking. The fashion houses and the modeling agencies won’t confirm anything or anyone until the last minute — so we have to cross our fingers. But everything came together beautifully in the end. We received a lot of our top wardrobe picks from Tom Ford, Oscar de la Renta, Salvatore Ferragamo and Gucci. And the models, Heath and Paizley, were some of the best we have worked with to date. (Standing in one spot for hours in stilettos is harder than you think!)

In the end, I couldn’t be happier with how the shoot went. Our photographer, Max, accomplished exactly what we envisioned for this campaign. With her stunning lighting and great eye, she was the perfect fit. The images will be used in all the NorthPark fall advertising, billboards, in-center collateral and website graphics. Keep your eyes peeled, because you’ll be seeing these hot models around Dallas very soon.

Photographer: Maxine Helfman

Models: Paizley Sloane, Wallflower Management and Heath Hutchins, Ford Models

Stylist: Tammy Theis, Wallflower Management

Hair & Make Up: Shane Monden, Wallflower Management

— Sarah Terrell, Senior Designer

Little did Leon Banowetz know, when he left the farm in Iowa and started a one-man design shop in Dallas in 1988, that it would turn into the thriving business it is today. For the last 25 years, Banowetz + Company has been creating branding, graphic design and advertising materials that cut through the clutter and get results. The full-service agency offers everything from account service to collateral design to ad campaign development and execution for all types of clients.

In celebration of this milestone, Banowetz + Company is launching its new web site, which will allow the creative staff to continually update the site, showcase current projects and share newsworthy events with readers. It will also allow clients and readers to get to know the great team behind the work, through blogs and special features.

Banowetz + Company is grateful to all of the extraordinary clients they’ve had the privilege of working with, and look forward to what the future holds. Thanks for 25 great years.