Change is Good: Sarah Terrell moves up as ACD

Since 2007, Sarah Terrell has been producing exceptional work as a designer at Banowetz + Company. During her seven years with the company, she’s constantly honed her craft as an artist, as a project manager and as a liaison with our clients. Her dedication and expertise have made her a vital contributor to our team and an asset to our agency. Now her role within the agency is expanding, Sarah has been promoted to the position of Associate Creative Director. As ACD, she will be working alongside owner and president Leon Banowetz to oversee the agency creative, as well as leading the team of designers. Her keen eye and meticulous attention to detail will continue to ensure that — as always — we deliver top-notch creative on time and on target.

— Team Banowetz

New Store PIRCH: Going above and beyond

Leave it to our client, NorthPark Center, to bring a revolutionary new retail concept to Dallas: PIRCH. This new store features top-of-category brands for the kitchen, bath and outdoor living spaces — but in a way you’ve never experienced them before.

“Experience” is the key to what sets this retailer apart. Upon arrival, customers are greeted with a welcoming beverage from Bliss Cafe, setting the stage for what lies ahead. Taking the “try-before-you-buy” concept quite literally, PIRCH has removed the guesswork from the equation as guests try out fully-functional cooktops, sinks and even shower heads in a spectacular, 32,000-square-foot showroom. Customers are not only invited to, but are encouraged to flush, crank, heat, drain and operate the various appliances. And while immersed in this unique collection of curated products and design ideas, visitors are also treated to culinary snacks and demonstrations.

The PIRCH approach — which makes the retail experience more about life and less about a purchase — is turning the appliance, plumbing and outdoor market on its head. Be sure to stop by PIRCH, located on Level Two between Neiman Marcus and Nordstrom, and your head will surely be swimming with ideas for updates and ways to make your nest a little more livable.

— Team Banowetz

En Vogue and in Vogue: The debut of the NorthPark Fall campaign

Just in case you don’t have your hot-off-the-press copy yet, here is a peek at the September 2014 issue of Vogue, which showcases the new NorthPark Center advertising campaign in a special four-page section. Featuring new face of Maybelline New York, Marloes Horst, and shot among the spectacular artwork at the Nasher Sculpture Center in Dallas, our new creative direction merges art and fashion — to play off the NorthPark tag line “The Art of Shopping.” NorthPark has a longstanding commitment to making museum-quality art accessible to all, featuring world-class art continually throughout the shopping center.

The ensembles featured designs from Roberto Cavalli, Versace, Gucci, BVLGARI and other well-known fashion houses. Be on the lookout for more of our campaign looks in the pages of PaperCity, Modern Luxury, FD and other Dallas publications.

— Team Banowetz