Timely News: The Spring NorthPark Watch Book

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With special occasions like Mother’s Day and graduation popping up on the calendar, it’s the perfect time for the release of the spring 2014 NorthPark Center Timepiece Book. NorthPark is the place to shop for exquisite gift ideas and offers the most extensive selection of fine timepieces in the southwest.

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Hoping to entice potential gift-buyers, we filled the pages with large, detail-rich, full-color images of luxury timepieces from brands such as BVLGARI, Ulysse Nardin and Jaeger-LeCoultre. The finished books were mailed to affluent households in the DFW area and were poly-bagged with the May issue of FD Luxe, where we hope they will tempt the appetites of aficionados and collectors... or just those looking for an exceptional gift that will stand the test of time.

— Kris Murphy, Senior Designer

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Spring (Fashion) Forward: The NorthPark PaperCity Section

Spring is hot this year — at least when it comes to the stunning spring fashion images featured in the March NorthPark PaperCity section. Aside from a couple of ”sneak peek” billboards you may have seen, this was the first big reveal of the spring campaign, and it included some spectacular looks from Roberto Cavalli, Versace, Gucci and other big names found at NorthPark Center. The 12-page insert will be followed by several ads in publications including T Magazine, Town & Country, Modern Luxury, Patron and FDLuxe.

As always, the photoshoot is a labor of love, with lots of coordination, last-minute changes and long hours. And then there’s the endless photo editing, retouching and production. But the results are always rewarding, as is collaborating with our exceptional client, NorthPark Center. We always enjoy working on a project of this caliber and think the end product speaks for itself.

Photographer: Maxine Helfman

Model: R’el, Kim Dawson Agency 

Stylist: Tammy Theis, Wallflower Management

Hair & Make Up: Al Tidwell

– Kris Murphy, Senior Designer

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New Logo Makes a Splash: Celebration! White Rock

If you live in Dallas, you probably have spent some time at White Rock Lake or at least know that it’s pretty special to the people who live here. Over one million people a year enjoy the trails, scenery, picnic areas and other attributes of this beautiful area park. So when we were asked to create a logo for a new annual event that would benefit the lake, we jumped on board. 

Spearheaded by some folks at the White Rock Lake Conservancy, Celebration! White Rock is destined to be a yearly outing for area families, runners, foodies, music lovers and basically anyone looking for a fun outdoor festival. Kicking off with a 5K/10K run at the lake, the event will host local musicians and food vendors, with all proceeds benefiting special projects such as the historic White Rock Lake Stone Tables and Pavilion restoration program.

With this in mind, we were asked to create a logo that somehow captured all of the above and also considered the multitude of activities of lake-goers; from birdwatching to boating, the list is extensive. Our exploration included renderings of various critters found in the park, iconic structures and water activities, some custom type and a range of color palettes. After a round or two of further color studies, a final logo was selected. (Yay!) Here are some of the designs presented with the ultimate winner displayed above on the right. We hope it will help the event get some attention, and think it will rock on T-shirts! 

– Kris Murphy, Senior Designer

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