Exquisite Details ­— NorthPark The Magazine

Banowetz + Company is honored to present the Fall/Winter issue of NorthPark the Magazine, NorthPark Center’s bi-annual editorial publication that showcases the latest trends in fashion, beauty and accessories, and highlights the unique perspectives of renowned artists, designers and thought-leaders.

For the third issue of the magazine, the B+C team worked tirelessly with the NorthPark marketing team and a remarkable group of photographers, illustrators, stylists and artists, including Maxine Helfman, Geof Kern, Shayna Fontana, Jeremy Shelby, Caroline Tomlinson, Jeffrey Westbrook, Mindy Byrd, Justin Clemons, Studio Muti, and more, to create the most dynamic and diverse issue of NorthPark the Magazine yet.

We are thrilled with the latest issue of NorthPark the Magazine, and we hope you enjoy looking through the pages. Pick up your copy at NorthPark Center today!

— Team Banowetz

Feelin’ the Love: New Work for Ewing Subaru of Plano

Banowetz + Company has been working with Ewing Automotive for over two decades, so we were excited to learn they would be adding Subaru to their family of dealerships — and we’d have the chance to help spread the word. Our task was to announce the addition of the Subaru dealership to the Ewing lineup while incorporating the familiar tone of the brand’s national voice. Capitalizing on the outdoorsy feel-good vibe of Subaru, we cleverly incorporated flannel, leaves and other natural backgrounds into upbeat headlines. The result is a friendly ad campaign and outdoor boards inviting DFW residents to discover Ewing Subaru of Plano. Watch for them around town and check them out below. 

— Team Banowetz

Making NorthPark The Magazine: A Look Behind the Scenes

The Fall/Winter 2018 issue of NorthPark The Magazine is now out in the world! For the latest issue, Banowetz + Company collaborated with the NorthPark Center marketing team as well as a wide-ranging group of creative partners, each of whom articulated the Art of Shopping concept in new and profound ways. From the South Africa–based creative studio Muti to the Fort Lauderdale–based artistic photographer Maxine Helfman, London–based fashion illustrator Caroline Tomlinson, and New York–based photographer Jeffrey Westbrook, to regional talents including photographer/llustrator Mindy Byrd and photographers Geof Kern, Shayna Fontana, Jeremy Shelby, Justin Clemons and more, the latest issue is a diverse showcase of distinct creative perspectives.

For this labor of love, the B+C creative team worked closely with a select group of talented artists, stylists, illustrators, photographers and writers to realize the most inventive issue of NorthPark The Magazine yet.

Maxine Helfman photographed the exquisite details of NorthPark’s fall luxury collection and the remarkable Spanish art collection of the Meadows Museum at Southern Methodist University. Inspired by the surreal artist Salvador Dali, Geof Kern crafted imaginative images of NorthPark’s luxury shoe, handbag and accessory collection. Shayna Fontana captured contemporary fashions at 100W, the international artist residency embedded in the quiet, charming small town of Corsicana, Texas. The combined talents of London-based fashion illustrator Caroline Tomlinson and Dallas-based photographer Jeremy Shelby showcased NorthPark’s finest jewelry brands. Jeffrey Westbrook placed a spotlight on NorthPark’s statement-making timepieces and exquisite accessories.

Banowetz + Company once again partnered with Best Press, Inc., to ensure press checks, print production and mailing went smoothly, and Clampitt Paper assisted in providing the uncoated paper that makes NorthPark The Magazine look and feel unlike any other magazine.

NorthPark The Magazine Fall/Winter 2018 issue is now available at NorthPark Center. When you have a chance, we hope you pick up a copy and enjoy looking through the pages as much as we enjoyed creating the latest issue. NorthPark The Magazine is the result of many creative and hard-working people, and we are proud to have been a part of this remarkable project. View full issue online.

Client: NorthPark Center
Publisher: Nancy A. Nasher
Executive Editor: Kristen Gibbins
Managing Editors and Fashion Direction: Shelby Foster and Meredith Marceau
Advertising and Editorial Direction: Terri Provencal
Design and Art Direction: Banowetz + Company, Inc.
Contributors: Mindy Byrd, Justin Clemons, Lisa Cooley, Talley Dunn, Shayna Fontana, Joyce Goss, Holly Haber, Maxine Helfman, Nancy Cohen Israel, Geof Kern, Jeremy Shelby, John Smith, Studio Muti, Caroline Tomlinson, Jeffrey Westbrook, Kimberly Schlegel Whitman
NorthPark Staff Contributors: Andrea Atkins, Kristin Casner, Lona Crabb, Andrea Devaldenebro, Catharine Flagg, Anna Kern, Isabel O’Neill, Amanda Ross, Loryn Weddle, Chris Winter, Andi York, Taylor Zakarin
Banowetz + Company Contributors: Leon Banowetz, Ryan Bailey, Nicholas Begley, Lisa Foote, Dawn Grimes, Janna Jackson, Kris Murphy, Wes Phelan, Lily Smith+Kirkley, Annette Sosa