Brittany Mathews is a successful Allie Beth Allman real estate agent who recently partnered with Banowetz + Company to develop a unique brand for her growing business. Since she has roots in the Highland Park area, we integrated imagery of the city’s historic Big Pecan Tree into her branding because of its special meaning to the community where she grew up. Our result is a versatile logo system that successfully balances traditional elegance with a fresh perspective. Take a look at the family of marks below.
A Reason to Smile: B+C Brands TMJ+
If you’ve ever been told you have TMJ, you might not know it stands for temporomandibular joint dysfunction, but you know it hurts. When Grapevine Dental Care decided to shift their focus to specializing in helping patients find relief from TMJ and its myriad of associated symptoms, they reached out to Banowetz + Company to help with naming, branding and collateral. After establishing the name and logo, we created a collateral package that includes business cards, handy appointment cards, and an attractive foil-stamped pocket folder to house patient paperwork.
Delicious: Banowetz Creates New Branding for IMOTO
Culinary genius Kent Rathbun has done it again, launching a spectacular new dining and bar experience called IMOTO with his wife Tracy. Located in Victory Park, this upscale Asian restaurant is a flavorful signature showcase of Chef Rathbun’s take on Asian staples, traditional sushi and modern cocktails. With our history of working on successful restaurant concepts together, Banowetz + Company was invited back to the table to develop the branding for IMOTO. The B+C team crafted a series of sleek logo marks that fuse modern typography, bold splashes of color, and traditional Asian iconography, which made for dynamic signage and striking uniforms. The menus are wrapped in printed vinyl featuring art taken from the restaurant’s prominent wall mural, each one a unique piece of the overall image. Business cards were printed on decadent soft-touch heavyweight paper with an embedded hit of red for a look that makes a statement in any language.
— Team Banowetz
