Lofty Branding for Main Street Lofts

Banowetz + Company just finalized a branding package for Main Street Lofts, a new residential development by The NRP Group in Mansfield’s Historic Downtown District. Main Street Lofts offers urban living with street-front loft apartments and live-work units, serving as a catalyst for growth in the area. Inspired by the traditional design and industrial elements of the property, the B+Co team developed a logo system that began with utilitarian typography in a solid containing shape and extended to multiple secondary stamp variations of the logo. Kraft and natural white papers were used in the stationery package, creating a collateral system that is industrial, tactile, and eye-catching.

– Team Banowetz

On the Map: Banowetz Rebrands T45

Banowetz + Company recently completed a brand overhaul for T45, a bar-forward restaurant located at Hyatt Centric Times Square in the heart of New York City. Previously branded as a Midtown diner, the creative team at Banowetz worked with the staff at Hyatt to position T45 as a neighborhood gathering place, where all are welcome and where one can discover what's happening in the city. The new branding combines wayfinding elements with understated typography to create a clean, timeless look that is inclusive of locals and travelers alike. T45 is a spirited culinary adventure we hope you can experience the next time you're in the city.

— Team Banowetz

Fresh for Spring: the NorthPark Luxury Book

Spring made its official debut with the completion of the spring 2017 NorthPark Center luxury book. Shot amid the stunning exhibition KAWS: Where the End Starts at the Modern Art Museum of Fort Worth, it features a kaleidoscope of colors, graphic designs and bold patterns — both in the works of art and in the latest collections from the biggest names in fashion. Known for his larger-than-life and often humorous paintings, sculptures and drawings, KAWS borrows themes from popular culture that express a range of human emotions. The spring book continues NorthPark’s commitment to bringing the “Art of Shopping” to audiences everywhere. You can pick up your copy at NorthPark Center!

— Team Banowetz

Location: Modern Art Museum of Fort Worth, Texas
Exhibition: KAWS: Where the End Starts
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Charlene Högger, The Society Management
Male Model: Daniel Jarrett, DNA Management
Hair/Makeup (Female Model): Al Tidwell, Kim Dawson Agency
Hair/Makeup (Male Model): Walter Fuentes, The Campbell Agency
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Digital Services and Post Production: Peter Salisbury, Watt-Second
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Art Director: Ryan Bailey, Banowetz + Company, Inc.