Get to Know Dallas Market Center: New ad campaign for Dallas icon

Most people around Dallas are somewhat familiar with Dallas Market Center, the huge wholesale trade center just off Stemmons Freeway. But there’s a lot more to what goes on inside the 5,000,000-square-foot facility than meets the eye. And as part of a new campaign we recently completed for DMC, we’re sharing insights from those who best know what Dallas Market Center is all about — the buyers and wholesalers who work with DMC on a regular basis. The new testimonial-based ad campaign, which features images shot by award-winning photographer Justin Clemons, helps readers get to know this Dallas icon in an up-close-and-personal way. 

— Team Banowetz

At a Loss for Words: Fun new campaign for Mercedes-Benz of Plano

We’ve just wrapped up a new ad campaign for our long-term client, Mercedes-Benz of Plano. The concept — which features black and white photography contrasted against bold, colorful type — plays up their vehicles, service and overall customer experience as so exceptional, they are hard to describe. We drive home the point with the use of fun, made-up words as headlines. Watch for the series to be popping up in publications, on the radio and on billboards. Here’s a preview of some of the print ads. And if you find yourself at a loss for words to describe something that’s “beyond great,” feel free to borrow any of our “fantabulous” terms.

— Team Banowetz

Sexy New Logo: Banowetz brands unisex product line

As part of the launch of a new personal care product line, Banowetz + Company just designed a logo and packaging labels for Des Trois, which translated means “of the three.” The client wanted branding that would not only appeal to both genders, but also feel very sexy and sensual, implying two’s company, three’s a... well, we’ll leave the rest to your imagination. Sneak a peek at the final mark below — a cleverly abstracted representation of three figures, which when intermixed both standing and lying down, form an attractively playful pattern.

— Team Banowetz