Wrapping Up NorthPark's 50th Anniversary

Over the last several months, the 50th anniversary celebration of our client, NorthPark Center, has kept us quite busy. In addition to the ads and in-center pieces we normally produce at any given time, we’ve been working on a lot of commemorative items and event materials related to the festivities that have been taking place since their actual anniversary, which was August 19. From letterpressed invitations to silk-screened T-shirts (available for purchase at the NorthPark Concierge Center), it’s made for a great body of work. Here’s a showcase of some of the finished pieces. Enjoy!

— Team Banowetz

Family. Business.: Randy (RJ) Banowetz and Dance the Night Away Productions

When you happen to be one of fifteen kids, you end up with siblings in a wide range of industries. Thus it is with our agency leader, Leon Banowetz, and his family. And being the design and advertising guru in the mix, Leon is quick to lend his creative expertise to the other “Team Banowetz” when it comes to branding their endeavors.

Recently, Leon’s younger brother, Randy, was in need of a logo and business cards for his DJ business, Dance the Night Away Productions. Randy’s happy with how we put a spin on his new business, and we hope it helps him land a lot of gigs. Check out the final logo and cards below.

— Team Banowetz

Fall Fashion and Fiftieth Salute: NorthPark’s never looked so good

Unless you’ve been hiding under a rock in Dallas (or not reading our blog!), you’ve likely heard that our client, NorthPark Center, is celebrating their fiftieth anniversary this fall. As one of the many projects that we’ve helped to execute as part of this monumental milestone, we’ve recently wrapped up the fall campaign book. All of the images in this perfect-bound piece were shot at the stunning Crystal Bridges Museum of American Art in Bentonville, Arkansas. Not only are the masterworks housed by the museum exquisite, but the architecture that houses them is as well. The combination of this spectacular location and the striking designer looks for fall resulted in a finished piece that is rich with captivating images.

The book was mailed to over 70,000 homes in the DFW area, and can also be found throughout the shopping center for patrons to enjoy. If you haven’t gotten your hands on one yet, we suggest grabbing one for your coffee table the next time you’re at NorthPark. But don’t wait too long — they are flying off the stands. In the meantime, here are a few pages from the finished piece for you to enjoy.

Click here to view a behind-the-scenes video of the shoot.

Location: Crystal Bridges Museum of American Art, Bentonville, AR
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Zhenya Katava
Male Model: Daniel de Wolf
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz