The New NorthPark Brochure Delivers (in More Ways than One)

September 23, 2014 Wes Phelan

You may have read our recent blog about the series of extensive press checks we had for the NorthPark Fall 2014 Campaign brochure. Well, the project has come to fruition. Copies of the finished piece just delivered throughout the DFW area with the September issue of FD.

The book features fall looks from Roberto Cavalli, Versace, Gucci, BVLGARI and other top fashion houses. Shot on location at the Nasher Sculpture Center with renowned model Marloes Horst, the piece underscores the NorthPark Center tag line “The Art of Shopping” and the Center’s well-established ties to the arts. If you haven't seen it yet, here’s a sneak peek at what you’ll find inside.

Location: Nasher Sculpture Center
Photographer: Maxine Helfman
Producer: Tamber Johnson
Model: Marloes Horst, Next Models New York
Stylist: Tammy Theis, Wallflower Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Senior Designer and Art Director: Sarah Terrell, Banowetz + Company, Inc.

— Team Banowetz

On press. Check. The new NorthPark brochure

August 27, 2014 Wes Phelan

This week, Team Banowetz has been really busy overseeing the printing of the NorthPark Fall 2014 Campaign brochure with an extensive series of press checks. Although this was no easy task, it’s always fun to see our hard work finally materializing into a finished piece, and to smell the freshly-printed sheets as they come off the press.

The thirty-two-page plus cover perfect-bound book was printed at QuadWilliamson, considered to be one of the best web printers in the country. The cover was printed on a twelve-color Heidelberg sheet-fed press on 100# silk cover-weight paper, and the interior was printed on 100# silk text on a Manroland six-color web press. Most projects we handle are sheet-fed jobs, but this was done on a web press due to the large quantity and number of pages.

With web printing, the paper is fed into the press from a large, continuous roll of paper (about the size of a large ottoman, but a lot heavier). Once the paper passes through all of the ink stations, it’s instantly heated to over 220 degrees to dry the ink, and then is immediately cooled and folded before coming off the press into neat stacks. Later, these printed sheets are combined together during the bindery process, where the brochures are assembled, trimmed and bound.

So what was our role at the press check? We meticulously reviewed the sheets as they came off the press to make sure the color was accurate, the pages were spotless, and everything looked like we planned. Once it was perfect and we gave the “OK”, things really sped up with the web press cranking out an average of 35,000 sheets per hour. Fifteen hours and five press checks later, we were finally done. We think the finished pieces look amazing, and hope you’ll agree. Look for your copy to be delivered with the September issue of FD hitting your doorstep very soon.

– Leon Banowetz & Sarah Terrell

NorthPark Fashion Shoot: Hot temperatures, cool looks and awe-inspiring art

July 29, 2014 Wes Phelan

While summer temperatures have been heating up in Dallas, we’ve been busy helping our client NorthPark Center get ready for fall with an intense, two-day photo shoot featuring new looks from the industry’s top designers. It’s always exciting to see what pieces we will shoot from the runway. The ensembles ranged from bold and structured to sleek and sophisticated, with designs from Roberto Cavalli, Versace, Gucci, BVLGARI and other well-known fashion houses.

As a backdrop for this campaign, we chose an indoor/outdoor location, shooting among the spectacular artwork at the Nasher Sculpture Center. Right in our backyard, the Nasher features one of the finest collections of modern and contemporary sculptures in the world. This is the first of a series of photo shoots that will play off the NorthPark tag line “The Art of Shopping,” emphasizing the Center’s longstanding commitment to making museum-quality art accessible to all. Luckily, the summer heat didn’t keep us from shooting in the Nasher’s sculpture garden. But between the sun and renowned model Marloes Horst, the new face of Maybelline New York, things were definitely hot on set.

Sarah Terrell and Leon Banowetz worked the shoot both days and had the pleasure of teaming up with some incredible artists — from the photographer to the hair and makeup stylists, it was an impressive talent pool. In the end, the juxtaposition between the art, nature, model and apparel proved to be really interesting and made for some great shots. To see the final images, be watching for ads in PaperCity, Modern Luxury, FD and other local publications, as well as a stunning four-page section in the September issue of Vogue, due to hit the stands in just a few weeks. And remember that, if you fall in love with something, you know where to find it — NorthPark Center!

— Team Banowetz