Leave it to our client, NorthPark Center, to bring a revolutionary new retail concept to Dallas: PIRCH. This new store features top-of-category brands for the kitchen, bath and outdoor living spaces — but in a way you’ve never experienced them before.
“Experience” is the key to what sets this retailer apart. Upon arrival, customers are greeted with a welcoming beverage from Bliss Cafe, setting the stage for what lies ahead. Taking the “try-before-you-buy” concept quite literally, PIRCH has removed the guesswork from the equation as guests try out fully-functional cooktops, sinks and even shower heads in a spectacular, 32,000-square-foot showroom. Customers are not only invited to, but are encouraged to flush, crank, heat, drain and operate the various appliances. And while immersed in this unique collection of curated products and design ideas, visitors are also treated to culinary snacks and demonstrations.
The PIRCH approach — which makes the retail experience more about life and less about a purchase — is turning the appliance, plumbing and outdoor market on its head. Be sure to stop by PIRCH, located on Level Two between Neiman Marcus and Nordstrom, and your head will surely be swimming with ideas for updates and ways to make your nest a little more livable.
— Team Banowetz