Some of you may have seen our recent blog about working on the logo for Celebration! White Rock — a new annual festival organized by the White Rock Lake Conservancy benefiting Dallas’ beloved lake. In addition to the logo, we ended up creating a multitude of pieces: T-shirts, banners, flyers, web graphics and a really fabulous poster, to name a few.

We’re excited to report that the inaugural event on April 10 was a great success, with more than 400 runners participating in the 5K and 10K runs. And the post-race festival had great participation as well, from local sponsors and volunteers who served up fabulous food and drinks for the runners and other attendees. Live music from Good Times Van made the evening complete. The best part? Thousands of dollars were raised to help fund restoration projects such as the Stone Tables and Pavilion to keep our lake in great shape. If you didn’t make it out this year, you can count on another opportunity in 2015. We hope to see you there!

— Kris Murphy, Senior Designer

The brushed aluminum event poster presented to event co-chair Mike Androvett.

If you live in Dallas, you probably have spent some time at White Rock Lake or at least know that it’s pretty special to the people who live here. Over one million people a year enjoy the trails, scenery, picnic areas and other attributes of this beautiful area park. So when we were asked to create a logo for a new annual event that would benefit the lake, we jumped on board.

Spearheaded by some folks at the White Rock Lake Conservancy, Celebration! White Rock is destined to be a yearly outing for area families, runners, foodies, music lovers and basically anyone looking for a fun outdoor festival. Kicking off with a 5K/10K run at the lake, the event will host local musicians and food vendors, with all proceeds benefiting special projects such as the historic White Rock Lake Stone Tables and Pavilion restoration program.

With this in mind, we were asked to create a logo that somehow captured all of the above and also considered the multitude of activities of lake-goers; from birdwatching to boating, the list is extensive. Our exploration included renderings of various critters found in the park, iconic structures and water activities, some custom type and a range of color palettes. After a round or two of further color studies, a final logo was selected. (Yay!) Here are some of the designs presented with the ultimate winner displayed above on the right. We hope it will help the event get some attention, and think it will rock on T-shirts!

– Kris Murphy, Senior Designer