Banowetz + Company Sinks Its Teeth into Landshark Branding

Banowetz + Company recently developed the branding for Landshark Express Wash & Detail, a fast and comprehensive automotive cleaning service based in Fort Worth, Texas. The Landshark development team wanted to create a streamlined car wash experience like no other, with retro-inspired architecture and a guest waiting area featuring a “shark tank” for kids and kids at heart. B+C developed the name Landshark, which implies tenacity and speed, and imagined the car wash as a gathering place for dirty, street-faring predators. To match the unconventional experience and memorable concept, an icon system of 30 sudsy, retro vehicles topped with shark-bitten surfboards was designed to emphasize the wide array of customer types they service, including the signature “woody wagon” as a family-friendly primary mark. Flowing with personality, the branding showcases a collection of overlapping illustrations and clever messaging applied to collateral, wearables, and customer swag. Finally, Banowetz + Company developed a comprehensive website to showcase the unique experience and capture the brand’s friendly, retro aesthetics.

In a sea of like-minded competitors, the Landshark brand is a prize catch.

B+C’s Artful Branding for Sloane’s Corner

Situated in the Trammell Crow Center in the Dallas Arts District, Sloane’s Corner is a comfortable Downtown Dallas eatery serving New American Bistro fare and craft cocktails. Having partnered with the NL Group on many culinary projects, including Dish and The Front Room, Banowetz + Company was eager to lend our perspective and creativity to launch this new dining experience. Named after the owner’s eight-year old daughter, B+C created a warm and inviting signature script as the main brand element and infused gestural paint splotches as an artful nod to the restaurant’s location. Pairing whimsical and elegant aesthetics, B+C rounded out the brand touchpoints with an array of restaurant signage and collateral, including menus, takeaway packaging, and business cards. The resulting brand and experience are equally modern and playful.

A Trusted Partner: B+C Brands Three Oaks Hospice

With a collective 100+ years of experience in the hospice industry, Three Oaks Hospice recently partnered with Banowetz + Company to launch their brand within the in-home hospice and palliative care space. With a steadfast promise to listen, care, and serve patients and their families during a critical time of life, B+C carefully crafted branding, collateral, and a website to emphasize the company’s mission. The identity features a strong oak tree with three dominant leaves, representing the three pillars of the Three Oaks brand, amid a cluster of smaller leaves, all of which surround a house-shaped icon as the trunk of the tree. This simple and powerful presentation represents the network of support provided to a patient during their end-of-life journey. Banowetz + Company developed the corporate website as a digital centerpiece for the brand, complete with clear and caring messaging, friendly custom illustrations, and easily accessible resources.