Refined, timeless and contemporary. That’s the look and feel of the most recent apartment community in Euless, Texas, by The NRP Group. We had the pleasure of partnering with NRP to name, brand and market their newest development located near DFW Airport. Taking inspiration from the design of the property, the branding is modern and geometric, mixing warm earthy tones from the exterior facade with cool soothing blues from the resort-inspired pool. The final design, with its water-like graphics, makes an inviting presentation and a great impression.
Fair Day. It’s a little sad, but some of us really do look forward to it all year long (okay, me). And it’s pretty predictable really – first a “hello” to Big Tex, a corny dog, beeline straight to the cheapest beer stand, a funnel cake, several deep-fried featured food items, the petting zoo, a chicken game and lastly the rides that only crazy people actually ride (yes, there are a few crazies among us).
But boy, do we love it and boy, is it fun. Goodbye, calorie counting, spinach salads and paleo diets. Hello, deep-fried goodness and an excuse to eat like there’s no tomorrow. It’s a great chance to let loose, leave the stress — and the deadlines — behind, if only for a few hours, and have some much-needed fun with our co-workers once a year (who BTW are actually a whole lot of fun when you get them out of the office), while enjoying a tradition as big as Texas. We only hope your fair day fared as well.
It’s hard to believe it’s already come and gone. The waiting begins...only 336 days to go.
— Kris Murphy, Senior Designer