Spring Fling: Fresh looks in NorthParkNOW

It’s spring! That means it’s time to shed your winter wardrobe in exchange for lighter, brighter attire. It’s also a perfect excuse to shop (as if most of us need one). Banowetz + Co. has teamed up with NorthPark Center once again to keep you on-trend with a guide to the must-have looks of the season — the new issue of NorthParkNOW. Free copies are available at the shopping center, so grab one before they’re gone. 

Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Lexi, Wallflower Management
Male Model: Luke Crawford, Kim Dawson Agency
Wardrobe: Victoria Snee, Isabel O’Neill, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.
Photo Art Direction: Adam Hallmark, Wes Phelan, Banowetz + Company, Inc.

— Team Banowetz

Spring Has Sprung: NorthPark's New Seasonal Campaign Book Is Out

The new spring 2016 “Art of Shopping” campaign book for NorthPark Center, shot at MASS MoCA (Massachusetts Museum of Contemporary Art) in North Adams, Massachusetts, has just hit the stands. Browse some of the new looks for spring photographed against stunning pieces from the MASS MoCA collection in this hot-off-the-press print piece.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

NorthPark Spring 2016 Campaign: Behind-the-Scenes

Banowetz + Company is rolling out the new spring 2016 "Art of Shopping" campaign for NorthPark Center, which was shot at MASS MoCA (Massachusetts Museum of Contemporary Art), in North Adams, Massachusetts. Over the last two years, we have been partnering with some of the nation’s most renowned art museums and using their collections as backdrops for NorthPark's seasonal campaigns. Here’s a behind-the-scenes video of the photo shoot and a sneak peek of what will be unveiled very soon.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.