Situated in the Trammell Crow Center in the Dallas Arts District, Sloane’s Corner is a comfortable Downtown Dallas eatery serving New American Bistro fare and craft cocktails. Having partnered with the NL Group on many culinary projects, including Dish and The Front Room, Banowetz + Company was eager to lend our perspective and creativity to launch this new dining experience. Named after the owner’s eight-year old daughter, B+C created a warm and inviting signature script as the main brand element and infused gestural paint splotches as an artful nod to the restaurant’s location. Pairing whimsical and elegant aesthetics, B+C rounded out the brand touchpoints with an array of restaurant signage and collateral, including menus, takeaway packaging, and business cards. The resulting brand and experience are equally modern and playful.
Wild Yet Elevated: B+C Brands Fauna
Banowetz + Company collaborated once again with celebrity chef Stephan Pyles to launch Fauna, a wildly experimental tasting-menu eatery at Flora Street Cafe in the Dallas Arts District. Imagined as an exclusive culinary adventure, the branding for Fauna is equally creative yet restrained, with branch-like elements fusing together to create the wordmark and accompanying animal icons. B+C designed a simple, elevated tasting menu featuring blush-colored paper, gold foil, and a handmade wax stamp on the enclosure. Rounding out the unconventional experience, signage was developed and a unique antler-handled box was sourced for the check presenter.
Wild Yet Elevated: B+C Brands Fauna
El Vecino — East Dallas’ Friendly New Neighbor
At Banowetz + Company, we have bit of a soft spot for East Dallas, as many on our team call it home. East Dallas is a combination of friendly people, a beautiful lake and a close-knit community you can’t find anywhere else in the city. What has been lacking in the area, however, is incredible restaurants. This is where our most recent project comes in.
El Vecino, meaning “The Neighbor,” is the friendly culinary creation of Kim and John McBride. John is the great-grandson of the creator of El Fenix, Mike Martinez, who introduced Tex Mex to Dallas back in 1918. John was also very active in the NYC restaurant scene for many years and most recently, back in Dallas, has been the managing partner at The Lot, where he fell in love with the people of East Dallas. Wanting to embed themselves further into the community, he and his wife set out to open a neighborhood Mexican restaurant that would serve as a hub for East Dallas residents to relax with each other and enjoy great food and great drinks. And with that goal in mind, B+C collaborated with them on the branding for their new venture.
We designed a look and feel inspired by Old Mexico meets modern neighborhood kitchen. Utilizing a combination of brightly-colored floral oil-cloth patterns and distressed black and white graphics, we created a logo, stationery, website, menu, signage, and all sorts of other collateral for the restaurant. We also developed messaging that emphasized the welcoming hospitality of a good neighbor. As we expected, this new East Dallas resident is a big hit, and we’re excited to spend a few happy hours with them, sipping margaritas and downing delicious “True Tex Mex" dishes. Check out our work below, and make sure you check out El Vecino the next time you are in East Dallas, USA.
— Team Banowetz