Making Statements: A Five-Star Campaign

Our client, Mercedes-Benz of Plano, has a solid history of going above and beyond to make their customer experience exceptional. And what better way to communicate this than using real statements from real customers in their marketing? This is how our "5-Star Statements" campaign was born. We sourced and synthesized actual customer comments into striking print and digital ads with vibrant vehicle photography, and clean, yet expressive typography. We also adapted this concept into radio spots that conveyed the pride and motivation that Mercedes-Benz of Plano gets from receiving such positive reviews. Check out a few pieces from the campaign below, and get a glimpse of how Mercedes-Benz of Plano makes a 5-star impact on their customers.

— Team Banowetz

Ewing: Arlington’s Friendly New Neighbor

Recently our long-time client, Ewing Automotive Group, expanded their operations with the opening of Ewing Chrysler Jeep Dodge Ram in Arlington at I-20 and Collins. Ewing has a long history of friendly, honest service, with an emphasis on making the buying process simple and painless for their customers. We’re proud to help promote their new dealership with a campaign featuring TV, radio, outdoor, print, digital and direct mail. The next time you’re in Arlington, check out the new Ewing Chrysler Jeep Dodge Ram, where you will always get “more for less.”

— Team Banowetz

New Mercedes-Benz Radio Spots: Awesomeness-ness

As part of our new Mercedes-Benz of Plano advertising campaign, Banowetz + Company created a series of clever and humorous radio spots to complement the print ads which rolled out this month. The new campaign messaging is all about how the service, selection and experience with MBP are so great, it’s hard to find words to describe them. Listen to the spots below and you might learn a few new adjectives.

— Team Banowetz