Brilliant Work: B + C Campaign for Lightovation

The Banowetz team recently completed an ad campaign for Lightovation, Dallas Market Center’s international lighting event. Twice a year, thousands of experts and retailers gather at Lightovation to explore the latest and greatest innovations and technology in commercial and residential lighting. DMC tasked us with creating a series of ads to publicize the market, increase interest and highlight the opportunity for market-goers to connect with other industry professionals. With beautifully illuminated photography by Justin Clemons, dynamic typography and clever messaging, the campaign has an innovative look that’s sure to spotlight the upcoming event.

— Team Banowetz

Bright and Beautiful: New Ads and Images for Tessa & Lucinda

Having successfully created the initial branding and advertising for real estate powerhouse Tessa & Lucinda, Banowetz + Company recently updated their look for their 2019 campaign. We wanted to continue to convey the approachable, personable vibe of the Tessa & Lucinda team while integrating our client’s love of natural light and desire to showcase a few properties. Jill Broussard was the perfect photographer to enlist, given her gift for beautifully capturing both natural light — indoors and out — and the personality of her subjects. We also simplified the messaging, making the images of the T&L team the hero in the final ads.

— Team Banowetz

Behind-the-scenes: NorthPark fall photo shoot

You may have read our recent blog about the completion of the photoshoot for the new NorthPark Center fall campaign, which will feature fantastic new designer looks for fall. Shot at the Crystal Bridges Museum of American Art in Bentonville, Arkansas, the campaign will be rolling out in national and local pubs in the next week. In the meantime, we thought it would be fun to share a behind-the-scenes video taken on the set, giving you an up close and personal sneak peek at what’s to come. Enjoy.

(To read the previous blog with more about the NorthPark fall campaign concept and location, click here.)

Behind-the-scenes Video: Eric Ogden
Location: Crystal Bridges Museum of American Art, Bentonville, AR
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Zhenya Katava
Male Model: Daniel de Wolf
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz