With a collective 100+ years of experience in the hospice industry, Three Oaks Hospice recently partnered with Banowetz + Company to launch their brand within the in-home hospice and palliative care space. With a steadfast promise to listen, care, and serve patients and their families during a critical time of life, B+C carefully crafted branding, collateral, and a website to emphasize the company’s mission. The identity features a strong oak tree with three dominant leaves, representing the three pillars of the Three Oaks brand, amid a cluster of smaller leaves, all of which surround a house-shaped icon as the trunk of the tree. This simple and powerful presentation represents the network of support provided to a patient during their end-of-life journey. Banowetz + Company developed the corporate website as a digital centerpiece for the brand, complete with clear and caring messaging, friendly custom illustrations, and easily accessible resources.