On the Map: Banowetz Rebrands T45

Banowetz + Company recently completed a brand overhaul for T45, a bar-forward restaurant located at Hyatt Centric Times Square in the heart of New York City. Previously branded as a Midtown diner, the creative team at Banowetz worked with the staff at Hyatt to position T45 as a neighborhood gathering place, where all are welcome and where one can discover what's happening in the city. The new branding combines wayfinding elements with understated typography to create a clean, timeless look that is inclusive of locals and travelers alike. T45 is a spirited culinary adventure we hope you can experience the next time you're in the city.

— Team Banowetz

Favs of Fashion Week: Janna’s Picks

One of my favorite events each year is Fashion Week in New York, where top looks by the hottest names in fashion design parade up and down the runway, giving us a sneak peek at what’s in store for the next season. Here is a bit of info on a few of my favorite designers and links to their fall 2016 collections. Enjoy:

Brandon Maxwell
Some know him as Lady Gaga’s stylist and BFF, but Brandon Maxwell has made a name for himself in the fashion world, debuting his second collection at NYFW which features simple, elegant silhouettes in black and white. 

View entire Fall 2016 Collection

My Favs

Delpozo
Delpozo is a luxury brand based in Madrid under the creative direction of Josep Font. With elaborate floral details, embellishments and stunning color combinations, the fall 2016 ready-to-wear collection seems to have stepped out of a daydream. 

View entire Fall 2016 Collection

My Fav

Naeem Khan
Naeem Khan’s fall 2016 ready-to-wear collection featured spectacular Art Deco–inspired red, black, gold and gunmetal gowns. However, the finale was the most memorable moment. Having partnered with Make –A–Wish Foundation, Khan made Trinity Faith Moran, an eleven-year-old cancer-fighter who dreams of being a model, his guest of honor. Trinity wore a custom gown designed by Khan and closed the show by walking in the finale. 

View entire Fall 2016 Collection

Trinity and Khan

— Janna Jackson

T45 Midtown Diner: A New Take on Classic Fare

We always strive to create engaging, quality work and pour ourselves into each challenge with which we are faced. Our clients recognize this and that's why it was no surprise when one of our long-time clients, Hyatt Hotels and Resorts, contacted us with the task of naming their new restaurant in Midtown, Manhattan.

On the street level of the Hyatt Times Square, you will find T45, a restaurant that puts a sophisticated, modern take on classic American fare. Mixing the energy of Broadway with an eclectic style, T45 creates a new dining experience that blends familiar retro elements with exciting modern touches.

We began with extensive research on the location, menu offerings and cultural influences of the restaurant. After narrowing our long list of carefully formulated names and taglines,"T45 Midtown Diner" was selected. The "T" symbolizes it's proximity to Times Square and the "45" represents it's location on 45th street.

Next, we crafted a logo that combined Broadway-inspired components with the restaurant's energetic and electric aesthetic. Finally, we began development of the menus, which delve deeper into the fusion of retro and modern. The design makes heavy use of overlaid illustrated elements from various eras as a nod to the eclectic nature of the restaurant itself.

Overall, the main thing we took away from this project is that working hard and having fun don't have to be mutually exclusive. Sometimes all you need is a bittersweet mixture of blood, sweat and (happy) tears to achieve success—to create something new yet instantly classic.

– DJ Sherman, Junior Designer

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