Making Statements: A Five-Star Campaign

Our client, Mercedes-Benz of Plano, has a solid history of going above and beyond to make their customer experience exceptional. And what better way to communicate this than using real statements from real customers in their marketing? This is how our "5-Star Statements" campaign was born. We sourced and synthesized actual customer comments into striking print and digital ads with vibrant vehicle photography, and clean, yet expressive typography. We also adapted this concept into radio spots that conveyed the pride and motivation that Mercedes-Benz of Plano gets from receiving such positive reviews. Check out a few pieces from the campaign below, and get a glimpse of how Mercedes-Benz of Plano makes a 5-star impact on their customers.

— Team Banowetz

On Location: Shooting the NorthPark Center Fall 2016 Fashion Book

What’s it like to be on a fashion shoot? Take a virtual peek with this behind-the-scenes video of the latest NorthPark Center luxury book photoshoot. Just released, the new “Art of Shopping” fall campaign was photographed at the Nasher Museum of Art at Duke University in Durham, North Carolina. If you haven’t already done so, be sure to pick up your copy of the luxury book at NorthPark Center to view the finished piece and the stunning final images.

Location: Nasher Museum of Art at Duke University, Durham, NC
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Videographer/Editor: Eric Ogden, Eric Ogden Photography
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Julija Step, IMG Models
Male Model: Chad Masters, Next Model Management
Hair: Patrick Kyle, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Art Director: Ryan Bailey, Banowetz + Company, Inc.

— Team Banowetz

New Mercedes-Benz Radio Spots: Awesomeness-ness

As part of our new Mercedes-Benz of Plano advertising campaign, Banowetz + Company created a series of clever and humorous radio spots to complement the print ads which rolled out this month. The new campaign messaging is all about how the service, selection and experience with MBP are so great, it’s hard to find words to describe them. Listen to the spots below and you might learn a few new adjectives.

— Team Banowetz