The New NorthPark Brochure Delivers (in More Ways than One)

You may have read our recent blog about the series of extensive press checks we had for the NorthPark Fall 2014 Campaign brochure. Well, the project has come to fruition. Copies of the finished piece just delivered throughout the DFW area with the September issue of FD. 

The book features fall looks from Roberto Cavalli, Versace, Gucci, BVLGARI and other top fashion houses. Shot on location at the Nasher Sculpture Center with renowned model Marloes Horst, the piece underscores the NorthPark Center tag line “The Art of Shopping” and the Center’s well-established ties to the arts. If you haven't seen it yet, here’s a sneak peek at what you’ll find inside. 

Location: Nasher Sculpture Center
Photographer: Maxine Helfman
Producer: Tamber Johnson
Model: Marloes Horst, Next Models New York
Stylist: Tammy Theis, Wallflower Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Senior Designer and Art Director: Sarah Terrell, Banowetz + Company, Inc.

— Team Banowetz

En Vogue and in Vogue: The debut of the NorthPark Fall campaign

Just in case you don’t have your hot-off-the-press copy yet, here is a peek at the September 2014 issue of Vogue, which showcases the new NorthPark Center advertising campaign in a special four-page section. Featuring new face of Maybelline New York, Marloes Horst, and shot among the spectacular artwork at the Nasher Sculpture Center in Dallas, our new creative direction merges art and fashion — to play off the NorthPark tag line “The Art of Shopping.” NorthPark has a longstanding commitment to making museum-quality art accessible to all, featuring world-class art continually throughout the shopping center.

The ensembles featured designs from Roberto Cavalli, Versace, Gucci, BVLGARI and other well-known fashion houses. Be on the lookout for more of our campaign looks in the pages of PaperCity, Modern Luxury, FD and other Dallas publications.

— Team Banowetz

With Bated Breath: Experiencing the Bates exhibit

This April marks Leon’s 50th trip around the sun and to celebrate, he took the Team to the David Bates exhibit at the Nasher Sculpture Center. We appreciate his making sure we get a regular dose of culture and some time out of the office. The exhibit is part of a first-time collaboration between the Nasher and The Modern in Fort Worth, where the two museums are simultaneously featuring the same artist but with emphasis on different works: Dallas has more sculpture and works on paper; Fort Worth has more paintings. 

If you haven’t seen it, you should. It’s really wonderful. We were all completely fascinated by how convincingly many of Bates’ sculptures appear to be constructed out of various materials other than what they are — bronze. Even under the closest scrutiny, many appear to be made from scrap corrugate and pieces of wood. Add to that the inclusion of some pieces that actually are wood, and it made for a fun guessing game. Equally intriguing was the comparison and contrast of his three-dimensional interpretation of an object versus his painting, and seeing just how beautifully it translated from one medium to the other.

After all that art gazing, we of course had worked up a thirst and appetite, so we ventured over to St. Ann Restaurant and Bar for a lovely evening on the patio with cocktails and appetizers. Here’s to Leon having more birthdays!

— Kris Murphy, Senior Designer

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