Lofty Branding for Main Street Lofts

Banowetz + Company just finalized a branding package for Main Street Lofts, a new residential development by The NRP Group in Mansfield’s Historic Downtown District. Main Street Lofts offers urban living with street-front loft apartments and live-work units, serving as a catalyst for growth in the area. Inspired by the traditional design and industrial elements of the property, the B+Co team developed a logo system that began with utilitarian typography in a solid containing shape and extended to multiple secondary stamp variations of the logo. Kraft and natural white papers were used in the stationery package, creating a collateral system that is industrial, tactile, and eye-catching.

– Team Banowetz

Contemporary Living, Ascended.

Recently, our client NRP Group gave us the opportunity to name and brand one of their new San Antonio properties. These contemporary multi-tenant luxury dwellings are perched in the hills of Cresta Bella, surrounded by scenic views of the Texas Hill Country. Thus, we named the property Ascent. The logo design is a modern and delicate reference to the ascension of a bird. We used a limited color palette which includes grey and a bright teal that references the teal-blue Texas sky the property sits against.

The stationery package features full-bleed swaths of color on light grey paper, and utilizes gold foil to further elevate each piece. The result is a clean, modern and unique aesthetic that pairs well with the property's open, elevated spaces. And since its completion, the logo and stationery package have been recognized with multiple design awards. We're quite proud of how it all turned out.

— Team Banowetz

Well-Crafted: The Ellis is Officially Open

A recently completed luxury multi-tenant community located in Carrollton, Texas, was the subject of a Banowetz + Company naming and identity project earlier this year. We worked together with our client, the NRP Group, to capture the essence of the Craftsman-style architecture and the modern, yet warm, vision for the property. Our original branding project write-up can be found HERE.

Now that the actual build is finished, The Ellis is officially open. Check out the vibe of this great community and see how the identity we created adds to its unique visual language.