Situated in the Trammell Crow Center in the Dallas Arts District, Sloane’s Corner is a comfortable Downtown Dallas eatery serving New American Bistro fare and craft cocktails. Having partnered with the NL Group on many culinary projects, including Dish and The Front Room, Banowetz + Company was eager to lend our perspective and creativity to launch this new dining experience. Named after the owner’s eight-year old daughter, B+C created a warm and inviting signature script as the main brand element and infused gestural paint splotches as an artful nod to the restaurant’s location. Pairing whimsical and elegant aesthetics, B+C rounded out the brand touchpoints with an array of restaurant signage and collateral, including menus, takeaway packaging, and business cards. The resulting brand and experience are equally modern and playful.
Fresh Work: Stephan Pyles Flora Street Cafe
The Banowetz Design Team just finished up some wonderful branding and collateral pieces for the latest restaurant concept by celebrity chef, Stephan Pyles. Planted in the heart of the Dallas Arts District, Stephan Pyles Flora Street Cafe is situated in the HALL Arts building across the street from the Meyerson Symphony Center and the AT&T Performing Arts Center. The restaurant opened to rave reviews and offers “elevated Texas cuisine” in an open-kitchen concept. The smart, simple and sophisticated branding goes nicely with the elegant design of the restaurant interior, while the menus embrace the art-centric location, featuring fun quips and quotes by well-known artists. Just to whet your appetite until you get your reservation at this new Dallas hot spot, here’s a taste of the work we created.
— Team Banowetz