Banowetz + Company just finalized a branding package for Main Street Lofts, a new residential development by The NRP Group in Mansfield’s Historic Downtown District. Main Street Lofts offers urban living with street-front loft apartments and live-work units, serving as a catalyst for growth in the area. Inspired by the traditional design and industrial elements of the property, the B+Co team developed a logo system that began with utilitarian typography in a solid containing shape and extended to multiple secondary stamp variations of the logo. Kraft and natural white papers were used in the stationery package, creating a collateral system that is industrial, tactile, and eye-catching.
– Team Banowetz