Banowetz + Company is rolling out the new spring 2016 "Art of Shopping" campaign for NorthPark Center, which was shot at MASS MoCA (Massachusetts Museum of Contemporary Art), in North Adams, Massachusetts. Over the last two years, we have been partnering with some of the nation’s most renowned art museums and using their collections as backdrops for NorthPark's seasonal campaigns. Here’s a behind-the-scenes video of the photo shoot and a sneak peek of what will be unveiled very soon.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.