Top Notch: Banowetz + Company Featured in LogoLounge Book 11

As one of the most respected showcases of logo design in the graphic design industry, LogoLounge is the book on identity design and the top source of inspiration for designers. Creatives from around the world submit their work for consideration, and the winners are featured in a hardbound book. Over 35,000 logos from 68 different countries were submitted for LogoLounge 11. Of that, only 2,500 logos made the cut — and Banowetz + Company is excited to have had twenty-one pieces selected for this high-profile publication, making B+C one of the top five most recognized design studios in the US. See the selected logos below:

Good to Grow: B+Co New Work for Dallas’ Premier Landscaping Company

When Dallas-based landscaping company Southern Botanical needed a fresh approach to their brand, Banowetz + Company was eager to dig in. In business since 1995 and having experienced substantial growth since its inception, Southern Botanical was due for an updated look. The opening of a new corporate headquarters presented a perfect opportunity to rethink everything from the ground up. B+C first created a strong, modern logo and positioning line to succinctly communicate the nature of their business, which was emblazoned on their new building, stationery, vehicles, uniforms and swag. We then revamped the look and voice of their email and marketing materials with simple, eye-catching visuals and smart messaging to create a cohesive brand image. Now, with the recent launch of their redesigned website, Southern Botanical is perfectly positioned to successfully cultivate more business as “The Green Standard.”

A Tasty Texas Trio: B+C Branding for Delta Hotels by Marriott Dallas Allen

In the past year, Banowetz + Company partnered with Delta Hotels by Marriott Dallas Allen as they launched three food and beverage experiences at the new hotel and conference center. The flagship Stampede 66 is an evolution of celebrity chef Stephan Pyles’ well-known downtown restaurant, and B+C created updated menus, check presenters, signage, and business collateral using the established branding. To compliment the modern Texas cuisine, Banowetz + Company collaborated with Delta and interior partner Matchline to launch Canyon Bar. For this elevated watering hole, B+C designed a robust branding package of faceted, cowboy-inspired iconography and developed bar signage, coasters, and custom imprinted license plate menus. Last but not least, Banowetz + Company collaborated with Delta to launch Provisions66, a grab-and-go experience to offer the flavors of Stampede66 to guests on the go or in the comfort of their rooms. Inspired by road signage, the branding incorporates the orange and brown tones like Canyon Bar to connect with Stampede66. B+C designed signage, food labels, grab-and-go collateral, and a food labeling system that could be used consistently across all food packages. The result is a family of brands which each have their own identity and work together as a cohesive system.