Banowetz + Company recently developed the branding for Landshark Express Wash & Detail, a fast and comprehensive automotive cleaning service based in Fort Worth, Texas. The Landshark development team wanted to create a streamlined car wash experience like no other, with retro-inspired architecture and a guest waiting area featuring a “shark tank” for kids and kids at heart. B+C developed the name Landshark, which implies tenacity and speed, and imagined the car wash as a gathering place for dirty, street-faring predators. To match the unconventional experience and memorable concept, an icon system of 30 sudsy, retro vehicles topped with shark-bitten surfboards was designed to emphasize the wide array of customer types they service, including the signature “woody wagon” as a family-friendly primary mark. Flowing with personality, the branding showcases a collection of overlapping illustrations and clever messaging applied to collateral, wearables, and customer swag. Finally, Banowetz + Company developed a comprehensive website to showcase the unique experience and capture the brand’s friendly, retro aesthetics.

In a sea of like-minded competitors, the Landshark brand is a prize catch.